RESUME

Sean Hilferty
Graphics & Web Design / MultiMedia Creative

 

SUMMARY

12 years graphic/web design & management; six years as creative director
18 years writing & editing (w/ design mgmt responsibility):

• magazines, newsletters, brochures, websites
• marketing/advertising materials, PR

21 years total management experience
experience with publishing houses and in-house marketing depts, and a wide variety of audiences
Quark, Illustrator, Photoshop, ImageReady, Acrobat, Dreamweaver, HTML, ColdFusion, Flash, Director, MS Word
experience with Javasript, ActionScript, SQL, some ASP
well-versed in multimedia/Internet content, structure and design /development
experience with Carrara (3D), Cubase (sound/music creation & editing), FinalCut (video editing)
Macintosh and Windows proficient
well-versed in pre-press and printing operations
conventional and digital illustration abilities, photography

 

EXPERIENCE

 

PMC (2008 - 2009)

Web and print design for municipal agencies and their projects/programs. Interface design, production, HTML/CSS coding, Flash design/development, integration with Ektron content management system (ASP.NET based). Design of print advertising and promotional materials.

• Principal web and advertising designer for Los Angeles County Public Works “CleanLA” campaign.
• Principal designer for Santa Monica CityTV, Airport, Rent Control web sites; production for Community Maintenance, Sustainability, Forestry, Library sites.

 

Freelance (2007 - 2008)

Clients have included NBC, Néstle, AC Nielsen, TransAmerica, theatrical, educational, industrial and financial companies. Print and web design, production art, packaging, identity design, advertising design.

 

American Youth Soccer Organization (1992 – 2007)
Publications Editor
Publications/Design Manager
Creative Services/Web Manager

SUMMARY: Progressively responsible roles in content and design of publications, PR & marketing communications for national nonprofit youth sports organization. Culminating as creative director, responsible for overall identity of organization including publications, advertising & marketing materials, program & event logos/identity/graphics, website, video & interactive projects. Manager for three-person department of designers/writers; senior member of marketing communications team.

Graphic design/creative: Develop and maintain overall visual style and design strategy for organization. Maintain department production schedule. Ensure timeliness and quality of work from design staff and outside services. Spec print jobs; liaison with service bureaus, prepress facilities, and printers.

• Designed and implemented identities for 12 years of annual themes, conference series and events
• Design of AYSO display at the National Soccer Hall of Fame, Oneonta, NY
• Design of organization supply/gift catalog
• Redesign of organization magazine
• Design of advertising and AYSO-branded products for Molten USA.
• Developed templates for organization manuals in MS Word — aiding continuity by using single text sources in multiple locations, and speeding the production process by providing text in near-production-ready format

Publications: Overall responsible for writing, editing, design, advertising sales and production management for quarterly 4/c magazine (circ. 425,000), newsletters, brochures. Determine and schedule content, write/assign articles, conduct interviews. Work with freelance writers, designers, photographers.

• Instituted magazine production changes saving nearly 15 percent on costs.
• Redesigned newsletter and instituted production changes; doubled editorial space while cutting cost in half.
• Senior member of editorial/design team that developed a completely new organization magazine.

Website manager: Information architect; develop/oversee development of site design; coordinate/develop site content; design and develop promotional sub-sites, surveys and forms as required; some dynamic/data-driven development (ASP, ColdFusion).

• Project manager for organization Web site overhaul, including redesign, search engine, content management system, ad management, database integration.
• Developed internal systems and procedures for web content management
• Designed & developed online registration for AYSO Soccer Camps, including database development for separate vendors, interface design, payment processing and comprehensive reports.

 

Hare Publications (1989 – 1992)
Managing Editor, “Police” Magazine

Editorial and design management for monthly 4/c trade magazine (circ. 45,000). Establish editorial and design philosophies and maintain their consistency. Conceive magazine and page layouts, oversee art production. Work closely with freelance writers, photographers and artists, supervise photo shoots, assign/select art and photography.

• Magazine nominated for 12 and won 5 WPA “Maggie” awards for editorial and design excellence over three years.